Posts Tagged ‘sales strategy’

TweetA smart sales strategy includes both the up-cards and the down-cards. Do you play Texas hold ’em poker? If you’re a business owner, you should. The simple reason is that Texas hold ’em teaches that when you’re selling a product or service, you can’t focus on its features and benefits alone.  If you’re not familiar with this particular variation […]

Tweet What a problem to have, you’re probably thinking. I don’t have enough product to meet my current demand! I wish I had more to sell, but I don’t. So why would I have to spend a nickel on consumer engagement? And why shouldn’t I tell me channel parterns to sit down and hang on? […]