Posts Tagged ‘reciprocity’

Tweet  JetBlue will fly you from Boston to Newark, NJ, for $9. I don’t think you could catch a bus for that cheap. You may not be in either town, but you still need to care about this for one big reason. When your product, service, experience, or stuff in general is guaranteed to change […]

Tweet Dear CMO: I was sitting in a coffee shop yesterday with a colleague of mine – another influence strategist, as luck would have it – and we both watched an unfolding vignette that would go on to animate not only some of the best in social influence, but also how subtle nuances can fall […]

TweetDear CMO: I’ve heard three pieces of good news over the past few weeks. First, I understand that the feared AIDS epidemic within the heterosexual communities of developed countries is no longer a threat, according to the World Health Organization. Second, I learned that not only is the US not in a recession but that […]