Posts Tagged ‘persuasion’

Tweet Dear CMO: I was sitting in a coffee shop yesterday with a colleague of mine – another influence strategist, as luck would have it – and we both watched an unfolding vignette that would go on to animate not only some of the best in social influence, but also how subtle nuances can fall […]

Tweet Dear CMO: You know what else testimonials can do? You already know that they help you close new customers because under conditions of uncertainty we always look to many similar others to help us figure things out. We “satisfice.” We go with the first acceptable answer and move on, because we’re really very busy. […]

Tweet Dear CMO: For every pundit who proclaims that smart brands don’t cut marketing in bad economic times there are a thousand business owners who know differently. Everything tightens up when demand is down and marketing is no exception. Why do we assume we shouldn’t cut marketing when everyone – including us! – is reducing […]

TweetDear CMO: Just a “post-it” today, but an important one. Here’s 10 plus 1 on how to maximize your returns on integrated marketing campaigns by working smarter. 1. Gifts are always more valuable than rewards. Ask yourself what you can do for your target before you look for ways to profit from them. Can you […]

TweetDear CMO: Are we in a recession? No? It feels like it. Probably because the media believes that any economic growth less than “exuberant” means we’re heading for the breadlines and soup kitchens. Anyway. Let’s agree that everyone in a position to buy whatever it is you sell is nervous right now, so selling is […]