Posts Tagged ‘organizational behavior’

Note to CMO: Advantage Makers

Tweet Dear CMO: We’ve spoken a lot about influence over the past few months — even the past few days, to be honest — so I’m glad to point you to a new ‘must read’ coming out on August 27th from an old friend, advisor and corporate guru, Steven Feinberg, entitled, “The Advantage-Makers: How Exceptional […]

Note to CMO: Influence and Wearables

TweetDear CMO: This is my last T-shirt post of the week, I promise. Looking back at my notes on Influence, though, kicks off a whole new set of reasons to praise the lowly T. To wit: Reciprocity: give someone a T-shirt and the relationship has begun. Want to get a higher conversion rate for a […]