Posts Tagged ‘marketing’

TweetDear CMO: The NFL thinks Twitter is bad for business, which confuses me as a marketer. I need someone at the NFL to tell me why banning their players, coaches and operations personnel from using social media 90 minutes before games and until post-game is wrapped up makes sense for their brand. As marketers, we’re […]

Tweet Dear CMO: You know what else testimonials can do? You already know that they help you close new customers because under conditions of uncertainty we always look to many similar others to help us figure things out. We “satisfice.” We go with the first acceptable answer and move on, because we’re really very busy. […]

Tweet Dear CMO: I chased an idea through Google today, looking for a reference and ended up poring through cybernetics, Eigen-behaviors, the artwork of Boetti and the writings of Heinz Von Foerester. It was the idea of the Eigen function that hit a branding nerve and has brought me out of my work-induced flow state […]

Tweet Dear CMO: Disruption has a way of throwing out old rules of convention. What is normal in times of good fortune doesn’t always apply when things are going down the drain. For those of us who have been around the block for more than one (or two) of these downturns, we can think back […]

Tweet Dear CMO: “For every pundit who proclaims that smart brands don’t cut marketing in bad economic times there are a thousand business owners who know differently.” But when should you listen to these pundits and actually increase your marketing spend in bad economic times? Here are three cases to consider: When our marketing puts […]