Posts Tagged ‘marketing’

TweetDear CMO: I’m going to get this story slightly wrong because I forgot exactly where I heard it or read it, but hopefully the meaning will be clear enough. I’m sharing this with you for one big reason: if you squint at it and think of ways to apply it to what you’re doing, it […]

TweetDear CMO: “Could a giant do what we do? It would be difficult because it’s not what they’re good at. They’re good at mass producing, very cost effectively, beers that appeal to the mass market… it’s not outside their capabilities, but it’s like McDonalds… could McDonalds make filet mignon? Sure, but it’s not the business they’re […]

Tweet  In June of 1941, Joe Louis was fighting a losing fight against light heavyweight champion Billy Conn at the Polo Grounds in New York in what has been described as the greatest fight in boxing history. Louis was at the height of his power and abilities. But Conn, at 169 pounds – an almost […]

Tweet  And now, the main event. In one corner, the reigning industry champion, weighing in at a few billion in revenue, with massive budgets, headcount and resources. In the other corner, the local favorite – considerably smaller, home grown, and a dangerous scrapper. The heavy weight versus “one of us.” My money’s on the little […]

TweetDear CMO: I spoke with Eric Ryan, co-founder of Method, about how a brand can successfully struggle with internal brand tension and the fun of fighting for retail shelf space against competitors who spill more detergent at the loading dock than you manufacture. There were dozens of great nuggets from the conversation, but one in […]