Posts Tagged ‘knowledge transfer’

Note to CMO: Where Did All the Information Go?

TweetDear CMO: I’ve got a question for you. You know all those trip reports you’ve been writing for the last ten or twenty years? Who exactly has been reading them? More importantly, what’s happened to all the insight, dealer feedback, first person observations, and mid-trip epiphanies that you’ve spontaneously created over the course of a […]

Note to CMO: Moving Knowledge Like Product

TweetDear CMO: You’ve spent some time getting the messaging right, haven’t you? I certainly hope so. We’ve talked about this enough. At this point, it’s fair to say we’ve pretty much exhausted the topic. And after all this work, we’ve brought the team together, invited the field in to HQ, and collected our far flung […]