Posts Tagged ‘Feinberg’

Note to CMO: Advantage Makers

Tweet Dear CMO: We’ve spoken a lot about influence over the past few months — even the past few days, to be honest — so I’m glad to point you to a new ‘must read’ coming out on August 27th from an old friend, advisor and corporate guru, Steven Feinberg, entitled, “The Advantage-Makers: How Exceptional […]

Note to CMO: Winning at The Small Things

TweetDear CMO: The problem with work is that we’re really busy. Too busy, sometimes, to understand how the impact of a small thing relates to the success of a big thing. And sometimes, winning at small things is more important that anything else. Here’s a story that animates this point from a few years ago. […]