Posts Tagged ‘decision triggers’

TweetDon’t Buy This Jacket. Outdoor athletes – the real high achievers, in particular – understand Patagonia’s tagline. And Patagonia’s tagline clearly shows that they understand their core market to a remarkable degree.  That’s nice, for a change. Outdoor enthusiasts do things that the rest of us don’t. They spend time on mountains. In winter. On […]

Tweet  I have three questions for you if you plan on killing the giant in your industry. How are you going to become a bigger idea than the category you play in? How do you plan to change how the world thinks about what you do? What is the missing 3rd piece of the puzzle […]

Tweet  JetBlue will fly you from Boston to Newark, NJ, for $9. I don’t think you could catch a bus for that cheap. You may not be in either town, but you still need to care about this for one big reason. When your product, service, experience, or stuff in general is guaranteed to change […]

Tweet  I was asked after a keynote last May how I would apply the ideas in Killing Giants: 10 Strategies to Topple the Goliath In Your Industry to jazz. Apart from being a sales rep, he was a musician, and he saw the connections between these seemingly disparate subjects before I did. To my surprise, […]

TweetThe borderlands are where the hurt happens – whether the no-man’s land at the US / Mexican border or the 20 feet or so beyond the breakers where the big pelagics slowly patrol. But zones aren’t just physical. Shifts of any kind create disruptions. Shifts produce changes in behavior and changes in behavior create opportunities for […]