Posts Tagged ‘context’

Note to CMO: Selling Marketing to Non-Marketers (Abridged)

TweetDear CMO: You and I have seen this movie a thousand times. Someone with little comfort in the marketing discipline says, “we don’t need to do ‘marketing’… this is what my sales people are supposed to do all day long…” One of several things probably happens to you at a time like this. The twitch comes back. You slowly […]

Note to CMO: Context is King

TweetDear CMO: My nine year old son told me last week that he reluctantly had to fire his math teacher. His class is split into two groups, one the advanced group he was originally assigned to and the other moving at a standard pace. His work was fine — he was getting good grades and […]