TweetIn Stephen Denny and Paul Leinberger’s new book, , they interview Adidas’s former global creative officer Paul Gaudio on co-creation, finding unexpected cultural intersections, and building raw-ness into the design process at a 23-billion-euro global brand. The following is an edited excerpt. In-Process as cultural immersion “For us, it’s increasingly about co-creation. I just firmly believe that any time you […]