Posts Tagged ‘apple’

Tweet You can’t throw a stone on the Internets right now without hitting ten dozen posts on What Steve Jobs Taught Us. Or perhaps, What We Can All Learn from Steve Jobs. Or something identical. I’ve got a problem with all this. I don’t think we have too much to learn that we can actually […]

Tweet I’ve never met Steve Jobs. And while I worked for Mr. Morita for many years, we never met face to face. But I knew the culture at Sony and joined it because of the aura that Mr. Morita projected. Sony was an innovative Japanese company – an oxymoron of sorts, given the copycat stereotype […]

Tweet Hello, marketers. Look at your ad. Now back at me. Now back at your ad. Now back to me. Sadly, your ad didn’t sell anything. But if it stopped trying to be comedy and remembered that ads were supposed to sell stuff, it could act like me. Look down. Back up. Where are we? […]

Tweet“Apple’s ad agency collected the 1998 Emmy Award for best commercial, the 1998 Silver Clio, and the 1998 Silver Lion at Cannes. The company’s revenues dropped for the next three quarters in a row.” Quote from Sergio Zyman from his book, The End of Advertising as We Know It: “We had a tremendous surge in […]