Killing Giants
Praise for Killing Giants
“If you’re planning to run through the legs of goliath, meet your play book. In your hands is a manifesto to run fast, fight dirty and change the game by flipping any Giant’s strengths against them.” –Eric Ryan, cofounder of Method
“A mind-clearing book for start-up entrepreneurs, cash-strapped strategists, and other Davids armed only with their wits.” –Marty Neumeier, author of Zag
“Chock-full of provocative marketing strategies, this book might just give you the stones to take out the Goliath in your industry.” –Roger von Oech, author of A Whack on the Side of the Head and Creative Whack Pack
“Size and scale are not the only formula for success. With examples from around the world, Denny outlines powerful strategies that you can use to overtake larger competitors in any business and marketplace.” –David Meerman Scott, author of The New Rules of Marketing & PR and Real-Time Marketing & PR
“Killing Giants is an essential manual for any company with a habit of fighting above its weight class. If you want to take on the big boys and win, this is required reading.” –Michael Port, author of Book Yourself Solid and The Think Big Manifesto
“Learn why quick and dirty is better than shock and awe in this timely new book.” –Guy Kawasaki, author of Enchantment and co-founder of Alltop
“Denny cuts through the fat and gets into muscle. No models, no fluff, no disclaimer—just hard-hitting success stories and lessons learned. Denny reverse-engineers some true giant-slayings and leaves you with actionable insights. Read if you’re looking to do the impossible.” –Rick Darnaby, former CEO of Nutrasweet and GM of Motorola Europe