Posts Tagged ‘Whole Foods’

Note to CMO: The Power of Unbranding

TweetDear CMO: Brands tend to elevate perceived value in a market segment. Differentiated products are highly brand driven — look at the fashion industry — and even commodities have shown remarkable sensitivity to branding. Just ask Intel. Or Nutrasweet. So when an age old business that has evolved along side humanity since the dawn of […]

Note to CMO: Whole Foods and How (Not) to Hide In Plain Sight

TweetDear CMO: Dialog, “listening,” “conversations,” and a host of other tangibles and intangibles await the CMO who engages on a first-person basis with his or her constituents. We in the marketing community usually applaud company leaders who open themselves up in this fashion and talk to their customers in something other than “corporate speak.” Which […]