Posts Tagged ‘Volkswagen’

TweetI had a quick Twitter exchange with Mark Oakes (@MarkOOakes) and Ted Coine (@tedcoine) last week that started with a simple question: “Beyond hiring right, how do you ensure change happens after you, as the consultant, have left?” Instilling change is more like chiropractic than surgery. It’s lots of small shifts and not one haymaker […]

TweetDear CMO: You’re bored of your brand name, aren’t you? And if you’re bored, surely everyone else in your known world is, too, right? What we need is something fresh… something hip… something different than all that brand equity that has been built up for all those years by those other brand managers that came […]