Posts Tagged ‘UGC’

Note to CMO: The Consumer as Art Critic (Not as Artist)

TweetDear CMO: I must have missed the memo. Can you tell me why everyone is asking their consumers to do their ads for them? Is this the new thing? Even Katie Couric is earnestly soliciting viewer input, sounding like a cross between one of those Sally Struthers infomercials and a Jerry Lewis telethon. Thank goodness […]

Note to CMO: CGM and the Defense of Amateur Hour

TweetDear CMO: Like blogging for business, “Consumer Generated Media”, or CGM for fans of the TLA (three letter acronym), has become the haute buzzword of the day. CGM will kill the agency model as we know it today. Agency senior management publicly decries the spread of CGM, calling it all varieties of nasty words. Pundits […]