Posts Tagged ‘Tripodi’

Note to CMO: The (Tentative) Return of Authenticity

Tweet Dear CMO: It almost reaffirms your belief that people are paying attention when you read that four of the top five insurance ads rated on believability and “impact” are from Allstate. The study, from Phoenix Marketing International, shows us an interesting trend: the top scores all go to Allstate’s very real, very credible “Our […]

Note to CMO: New School Tools vs. Old School Results

TweetDear CMO: This is an old theme and one we’ve certainly talked about before, but it’s worth re-hashing again — particularly in light of Ad Age broadcasting it in two separate but closely placed articles. The basic argument is the “digital, one-to-one, e-enabled” versus the “sell something” school of marketing. (Disclaimer: look, I know. I […]