Posts Tagged ‘texas hold ’em’

TweetA smart sales strategy includes both the up-cards and the down-cards. Do you play Texas hold ’em poker? If you’re a business owner, you should. The simple reason is that Texas hold ’em teaches that when you’re selling a product or service, you can’t focus on its features and benefits alone.  If you’re not familiar with this particular variation […]

TweetDear CMO: In Texas Hold ‘Em, you’ve got up cards — ones that everyone can see — and down cards — the ones that are face down, that only you can see. Same as in marketing. We all have the obvious, the face-value, and the surface issues. I want performance. I want a lower cost. […]