Posts Tagged ‘taxlifeboat’

Note to CMO: Anchor Points and Presenting Your Case First

TweetDear CMO: Once upon a time, I wrote a piece describing the last time I entered an oriental carpet store with the intention of buying a rug. I bring it up again because it clearly animates how anchor points control our perceptions – and perceptions control what we think and do, which makes them worth […]

Note to CMO: Putting “Faith” and “Marketing” in the Same Sentence (Without Getting Hit by Lightning)

TweetDear CMO: I couldn’t think of a controversial topic, so let’s talk about faith-based marketing. First, a clear and open admission. I’m not a faith-based marketing expert. Never gone down this path. Not once. But there’s a story to tell here, so stick with me. Here’s my first impression. Marketing through faith-based channels has got […]