Tweet The following memo, penned by someone other than Groupon’s CEO, was not posted on Groupon’s blog yesterday: Dear Customers, Super Bowl Viewers and Ad Critics: What a game! I personally thought the Steelers were going to come back with 2 minutes left like they did against the Cardinals, but hey, that’s football. Hope you […]
Posts Tagged ‘Super Bowl advertising’
Go Daddy, Super Bowl Advertising, and the Decline of the Chattering Class
Tweet“Go Daddy reported a doubling of its previous best-ever immediate Web spike and converted the Internet traffic into sales and new customers unlike ever before in the company’s seven-year Super Bowl history, according to a company news release the day after the Super Bowl.” Dear Chattering Class: Until Chrysler, Doritos and VW post similar […]
Bob Parsons on Controversy, the Upside of Outrage and Why His Ads Are Better Than Yours
Tweet“In some respects, it seems like I’m one of the few guys in the world who understands that ads are meant to sell stuff.” Bob Parsons, founder and CEO of Go Daddy. I make it a habit to defend Go Daddy on principle because of that quote, above. I don’t need to, in all honesty, […]
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