Posts Tagged ‘seneca’

Note to CMO: Conversion and Finishing the Job

TweetDear CMO: You spend weeks of hard work developing a PPC campaign to drive more traffic to your site, but the landing page only gets a full fifteen minutes of thought. Clicks are way up, but conversion is flat. Visit to store is fine; store to close? All you hear is crickets. It takes twelve […]

Note to CMO: Say What You Will Be (Then Do What Must Be Done)

TweetDear CMO: Some of us, in times of introspection, follow the sage advice of philosophers like Heraclitus or Machiavelli. Or Yogi Berra. We seek guidance when different paths appear before us, and, as smart people often do, gain insights into human nature in the process. One of my board of philosophers is Lucius Annaeus Seneca, […]