TweetDear CMO: In the spirit of trying to show some type of direction for the new year, let’s see if we can put some body English on 2008 and see if we can steer ourselves onto firmer ground. Here are a small handful of fearless predictions for the new year. The Age of Nonsense will […]
Posts Tagged ‘SEM’
Note to CMO: Conversion and Finishing the Job
TweetDear CMO: You spend weeks of hard work developing a PPC campaign to drive more traffic to your site, but the landing page only gets a full fifteen minutes of thought. Clicks are way up, but conversion is flat. Visit to store is fine; store to close? All you hear is crickets. It takes twelve […]
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