Posts Tagged ‘science of influence’

Note to CMO: Consistency and The Need to Re-Interpret the Obvious

TweetDear CMO: A funny thing hit the news the other day that struck me as a wonderful parable for modern-day decision making. Both NPR and Fox News (yes, both the yin and yang, alpha and omega, chicken and… well… fox) reported that scientists at NASA’s Jet Propulsion Laboratory are finding that probes monitoring global sea […]

Note to CMO: Context is King

TweetDear CMO: My nine year old son told me last week that he reluctantly had to fire his math teacher. His class is split into two groups, one the advanced group he was originally assigned to and the other moving at a standard pace. His work was fine — he was getting good grades and […]

Note to CMO: Starbucks, Sharper Image, and The Tao of Focus

TweetDear CMO: It has been said that the jackrabbit knows many things, while the hedgehog knows one thing — very well. Multi-tasking notwithstanding, recent news items seem to show the virtue of the hedgehog in newer light. Sharper Image is declaring bankruptcy. I don’t follow Sharper Image anymore, as they never figured largely into any […]