Posts Tagged ‘Roger von Oech’

TweetDear CMO: I had the chance to catch up with writer, inventor, speaker and philosopher Roger van Oech on the phone last week. Roger has been very helpful in shepherding Killing Giants along, which is a euphemistic expression for ‘keeping me on track.’ In his gentle manner, Roger warned me about the pitfalls of what Robert […]

TweetDear CMO: You spend weeks of hard work developing a PPC campaign to drive more traffic to your site, but the landing page only gets a full fifteen minutes of thought. Clicks are way up, but conversion is flat. Visit to store is fine; store to close? All you hear is crickets. It takes twelve […]