Posts Tagged ‘Robert Ardrey’

Note to CMO: Killer Apes and Branding

TweetDear CMO: I’ve just re-read Robert Ardrey’s “African Genesis” after many years. If you haven’t read this, go pick it up. Not only is Ardrey a wonderful writer, but he covers a universal topic that leads us in many directions, one of which is thankfully marketing. “Not in innocence, and not in Asia, was mankind […]

Note to CMO: Managing Your Own LeVar Arrington

TweetDear CMO: I realize there are members of your extended team over the Atlantic who may not be intimately familiar with “American Football”, so I apologize in advance for any American ethnocentrisms that may manifest itself in this note. I’m sure there’s a FIFA analogy to be had somewhere, but I’d be the last to […]