Posts Tagged ‘retail strategy’

Tweet  (This is the second in a two-part blog-exchange on brand decision-making I’m doing with Denise Lee Yohn.  I kicked things off last week with a post called “Killing Retail Giants” and today Denise answers the questions I posed to her about retail small businesses.  We’re both teaching sessions in the Marketing Profs University course, Marketing Your […]

TweetA week and a half after launching Killing Giants: 10 Strategies to Topple the Goliath In Your Industry, I’ve learned three important lessons. First, I have a supportive group of friends. Thanks for everything – all of you – from subtle forms of encouragement to sending me a carton of books (my books, that you’ve […]

Tweet“Did the viral video sell anything?” That’s a bit of an imponderable question but one worth pondering if you are responsible for the dollars in your marketing budget, particularly if the dollars belong to someone else and you’re going to have to eventually explain yourself to people who lack your enthusiasm for this stuff. Did […]

TweetCoke won. I don’t care about the specifics, the back room negotiations or whatever happened in Kirkland. Coca Cola has won a resounding victory, not just in retail distribution but in branding, brand power and market muscle. Of the three players in this comic drama, Costco is cast as the petulant child who reluctantly is forced […]