Posts Tagged ‘research’

Note to CMO: The (Tentative) Return of Authenticity

Tweet Dear CMO: It almost reaffirms your belief that people are paying attention when you read that four of the top five insurance ads rated on believability and “impact” are from Allstate. The study, from Phoenix Marketing International, shows us an interesting trend: the top scores all go to Allstate’s very real, very credible “Our […]

Note to CMO: Why I Love Focus Groups

TweetDear CMO: Using focus groups to answer questions is asking them to perform an unnatural act. Like asking a classroom of pre-schoolers to sit and listen, asking a group of PTA parent volunteers to check their egos at the door, or asking your family to just get along during the holidays, groups of seemingly normal […]