Posts Tagged ‘Red Bull’

The Power of Ritual + How to Tap It

TweetI had a quick Twitter exchange with Mark Oakes (@MarkOOakes) and Ted Coine (@tedcoine) last week that started with a simple question: “Beyond hiring right, how do you ensure change happens after you, as the consultant, have left?” Instilling change is more like chiropractic than surgery. It’s lots of small shifts and not one haymaker […]


Red Bull Racing and Creating Cultures of Speed

TweetIn 2010, new Formula 1 governing body rules eliminated refueling in pit stops, which ironically returned the race to a test of speed not just for the drivers and machines but for the pit crews who change four tires in under 3.5 seconds. I spoke to Ole Schack, the #2 mechanic on Red Bull Racing’s […]