Posts Tagged ‘product development’

Turning Revulsion Into Desire: Design Aesthetics, Just Noticeable Differences and Five Fingers Shoes

TweetTwenty years ago, tapping your Palm Pilot in public made you an object of derision. Now, we look askance at anyone who doesn’t use a smart phone. Ten years ago, wearing a Bluetooth headset was an act of self-absorption. “It looks like you’re talking to yourself.” (Yeah, I know. And I’m on the phone. So […]

Note to CMO: Constraints and Innovation

Tweet Dear CMO: It’s often said that your average consumer is a lousy artist but a wonderfully articulate art critic. I think this is true for several reasons, none of which have anything to do with artistic ability. When left to our own intellectual devices, we tend to wander. Ask a group of eight behind […]