Posts Tagged ‘packaging’

Note to CMO: The Clamshell, Defended (With Reservations)

TweetDear CMO: The holidays are over. Time to end the fiscal year, hopefully with a sprint to the finish, and then move on to planning for next year. And, as I can see the Band Aids peeking through your French cuffs, you’ll no doubt resolve to do your part in the coming budget cycle to […]

Note to CMO: Show is Better than Tell

TweetDear CMO: Isn’t ‘up and to the right’ brand positioning a great place to be? We all love getting higher prices for our stuff, making more gross profit, and basking in the adoration of our captive markets. All this, of course, is predicated on the rather huge assumption that your customer base agrees with your […]