Posts Tagged ‘Old Spice results’

Why Nike’s “Write The Future” Campaign Worked

Tweet“Did the viral video sell anything?” That’s a bit of an imponderable question but one worth pondering if you are responsible for the dollars in your marketing budget, particularly if the dollars belong to someone else and you’re going to have to eventually explain yourself to people who lack your enthusiasm for this stuff. Did […]

The 3 Wrong Answers You Don’t Want to Hear in Social Media Marketing

TweetSocial media has dramatically changed the landscape for marketers in many significant ways, including the opportunity for greater creativity, the ability to have meaningful dialog with end users, and perhaps most importantly the ability to communicate with significantly greater speed than ever before. Social media is easy to use. It’s fast. And you get immediate feedback, […]