Posts Tagged ‘negotiation’

TweetA smart sales strategy includes both the up-cards and the down-cards. Do you play Texas hold ’em poker? If you’re a business owner, you should. The simple reason is that Texas hold ’em teaches that when you’re selling a product or service, you can’t focus on its features and benefits alone.  If you’re not familiar with this particular variation […]

TweetDear CMO: Nothing you do in your work day is as important as what Victor Bazan does in his. I met Vic through a mutual friend. He describes what he does in an off-hand manner, the way you or I would talk about how we dole out marketing development dollars to a difficult buyer. We […]