Posts Tagged ‘microsoft’

Note to CMO: Why We Hate Front-Runners

TweetDear CMO: Karen Hughes is stepping down at the end of the year. Her role in the Bush administration has been Under Secretary of State for Public Diplomacy and Public Affairs, responsible for burnishing the image of the United States in countries abroad with a communications budget reported to be $900 million or so. I […]

Note to CMO: Greek Fire and How to Fight Unfairly

TweetDear CMO: Two stories, both telling the same tale. Both consider the art and practice of fighting unfairly. First, a bit of classical history. The first discusses the use of Greek Fire, a secret weapon whose employment razed the siege of Constantinople in 674AD by destroying the attacking Muslim fleet. Greek Fire was the X […]