Posts Tagged ‘marketing tips’

In a recent interview on the Brand Fast-Trackers podcast, Jabra North America president Pete Fox described how applying the Killing Giants Framework delivered $20 million in incremental pipeline sales to his company. This is a great case study in “seizing the narrative.” Give it a listen.

TweetDon’t Buy This Jacket. Outdoor athletes – the real high achievers, in particular – understand Patagonia’s tagline. And Patagonia’s tagline clearly shows that they understand their core market to a remarkable degree.  That’s nice, for a change. Outdoor enthusiasts do things that the rest of us don’t. They spend time on mountains. In winter. On […]

TweetA week and a half after launching Killing Giants: 10 Strategies to Topple the Goliath In Your Industry, I’ve learned three important lessons. First, I have a supportive group of friends. Thanks for everything – all of you – from subtle forms of encouragement to sending me a carton of books (my books, that you’ve […]

TweetIt’s hard not to love a company that isn’t afraid to push boundaries. We like people who stand up for what they believe in, who flirt with controversy and who never, ever panic and retreat at the first sign of public push-back. Do you respect these guys? Remember Verizon’s hasty retreat? Gap and their logo […]

Tweet   Welcome #Kaizenblog! “This sentence has five words.” Is there any rational person out there who wants to debate this point? Probably not. It’s self-defining. It’s obvious. When we say, “This sentence has five words,” we are presenting our listener with a truism. It is, by its own definition, correct. This is an Eigen Value, […]