Posts Tagged ‘Marcus Aurelius’

Note to CMO: 3 Marketing Lessons from Natan Sharansky

TweetDear CMO: The Case for Democracy is hardly a standard marketing textbook. But then again, we said that about Mao’s On Guerrilla Warfare and about Seneca’s letters, so it’s in good company. Sharansky discusses his own experiences in exile within the old Soviet Union as well as his reflections on geopolitics in general in this […]

Note to CMO: Contrast, Framing, and the Cynic

Tweet“Our Assumptions Determine Everything.” Monimus the Cynic The Cynic was right. Our assumptions determine everything, from the prices of commodities to whether we like the third ad concept the agency has shown us. What comes first is our frame of reference; what follows either looks bigger or smaller by comparison, depending on where our understanding […]