Posts Tagged ‘logo’

Fast co.Design, The Gap + The Dying Art of Decision Making

Tweet“The real lesson of the Gap debacle: logos aren’t key anymore.” In a recent piece written in Fast Company’s co.Design blog, Ziba Design’s Steve McCallion suggests that we as businesspeople should move beyond the static confines of corporate identity and embrace the interactivity and textured nuance of social brand platforms, specifically using the Gap and […]


The GAP Logo Fiasco: Lacking the Guts to Ignore Your Critics or a Model of Sloppy Work?

TweetI’m disappointed with GAP. I’m not sure exactly why, but regardless, I am. First of all, I like GAP. I like their look, their stores and their clothes. I’m wearing a GAP T right now (black, no pocket). But coming from twenty or so years of marketing for a living, often heading up departments of […]