Posts Tagged ‘logo’

Tweet“The real lesson of the Gap debacle: logos aren’t key anymore.” In a recent piece written in Fast Company’s co.Design blog, Ziba Design’s Steve McCallion suggests that we as businesspeople should move beyond the static confines of corporate identity and embrace the interactivity and textured nuance of social brand platforms, specifically using the Gap and […]

TweetI’m disappointed with GAP. I’m not sure exactly why, but regardless, I am. First of all, I like GAP. I like their look, their stores and their clothes. I’m wearing a GAP T right now (black, no pocket). But coming from twenty or so years of marketing for a living, often heading up departments of […]