Posts Tagged ‘influence training’

The Launch of Decision Triggers: How to Use the Secret Weapon of Influence in Marketing + Sales

TweetDr. Steven Feinberg – who I’ve often quoted here – and I first figured out that the psychology of influence could dramatically impact outbound marketing campaigns close to ten years ago. I was running channel marketing at Plantronics and he was working with the senior staff there on organizational development – basically, getting lots of […]


Note to CMO: Seeing What Others Don’t See and Parking Your Car for $12 a Month

TweetDear CMO: I’m going to get this story slightly wrong because I forgot exactly where I heard it or read it, but hopefully the meaning will be clear enough. I’m sharing this with you for one big reason: if you squint at it and think of ways to apply it to what you’re doing, it […]