Posts Tagged ‘hollywood’

Note to CMO: Bond Week

TweetDear CMO: It’s Bond Week. As in, “Bond. James Bond” Week. Don’t know about you, but the premiere of a Bond film is a once-every-other-year kind of holiday in my family. What’s new? There’s a new Bond in the form of Daniel Craig. We’re going back to basics with a screenplay adaptation of Ian Flemming’s […]

Note to CMO: A Good Story, Well Told — Screenwriting and Marketing

TweetDear CMO: Writing a compelling story is the inner game of marketing and, not surprisingly, it is often the exclusive realm of the creatives in your selected agencies. The client participates by scowling during the presentation, inquiring if the logo could be a bit bigger, and then picking the execution they think is the funniest. […]