Posts Tagged ‘guerilla marketing’

Note to CMO: Killing Giants, Part 1

TweetDear CMO: Giants exude a smug arrogance. They may have earned their way to the top but often they forget that a one time masterpiece does not a dynasty make. They start believing their press. They’re clinging to the back-end of a rocket and convincing themselves that they’re steering. It’s our job to bring them […]

Note to CMO: Marketing with Real Guerillas

Tweet“The revolutionary war is a war of the masses” Mao Tse-Dong “A journey of a thousand li begins with a single power point presentation” (unknown) Dear CMO: Warfare is an overused business cliché. We run campaigns, launch flanker brands, have our ‘war room’ in the back where it smells like Lysol, and every once in […]