Posts Tagged ‘global warming’

Note to CMO: Consistency and The Need to Re-Interpret the Obvious

TweetDear CMO: A funny thing hit the news the other day that struck me as a wonderful parable for modern-day decision making. Both NPR and Fox News (yes, both the yin and yang, alpha and omega, chicken and… well… fox) reported that scientists at NASA’s Jet Propulsion Laboratory are finding that probes monitoring global sea […]

Note to CMO: One Sheet of Marketing Wisdom

TweetDear CMO: You may take a controversial stand some time at some point in your career. Disintermediate a long established channel by going direct, for example. Launch a product in a format or style long dominated by a chief competitor. Maybe launch an edgy ad campaign that the CEO’s mother doesn’t like. At all. All […]

Note to CMO: Incendiary Statements

TweetDear CMO: Shout “that man is an axe-murderer!” in a courtroom. The defense attorney will bolt upright and splutter, “Objection! My client is NOT an axe-murderer! This is a tax evasion case!” You can then smoothly withdraw the statement, knowing the jury will hear nothing else for the duration except the echo of your words […]