Posts Tagged ‘Geoff Ross’

Brand Tension + Why Being Known for One Thing Is Never Enough

TweetJoin us on Monday, March 28th at 8:00PM Eastern / 5:00PM Pacific for #MMChat on Twitter to discuss Brand Tension! “A lot of people said you can’t have a brand that is both luxury and irreverent. We disagreed.” Geoff Ross, founder of 42Below vodka. Conventional wisdom says that branding is all about leaving a single, […]


Edgy is a Tattoo: The Power of Provocative Brands and Why We Fall for “Lovable Rogues”

TweetIt’s hard not to love a company that isn’t afraid to push boundaries. We like people who stand up for what they believe in, who flirt with controversy and who never, ever panic and retreat at the first sign of public push-back. Do you respect these guys? Remember Verizon’s hasty retreat? Gap and their logo […]


The difference between great ideas and great vision – and how to make them work for you

TweetDon’t confuse Great Ideas with Great Vision. Look at ChangeThis.com this month and read Trevor Ginn’s manifesto called “The Fallacy of the Great Idea.” If you’ve ever played with the idea of launching a start up, this is a wonderfully empowering read. Many entrepreneurs feel that they cannot start a business without a great idea. […]