Posts Tagged ‘Fast Company’

TweetThis article in Fast Company – Throw Out the Script to Re-build Credibility – Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, & Customers in a Digitally Distracted World – is a derivative piece I wrote based on the research and insights from four years of the Culture & Technology Intersection study, from which […]

Tweet“The real lesson of the Gap debacle: logos aren’t key anymore.” In a recent piece written in Fast Company’s co.Design blog, Ziba Design’s Steve McCallion suggests that we as businesspeople should move beyond the static confines of corporate identity and embrace the interactivity and textured nuance of social brand platforms, specifically using the Gap and […]