Posts Tagged ‘Eigen Values’

TweetIs it always about simplification? Always? I don’t think so. When we re-launch a logo, we do so for a lot of reasons. The current brand identity no longer fits who we’re turning into, perhaps because of new business opportunities or segments we’re getting into, or because it just looks dated and needs an upgrade. […]

TweetWhen we think about how to re-invent an industry, we usually look to emerging brands: start-ups that have disrupted stodgy industries, iconoclasts who have re-imagined existing frames of reference and shattered expectations and others. This is limiting because we’re all not in the process of launching new brands. Sometimes, we’re working on existing brands – […]

TweetDon’t confuse Great Ideas with Great Vision. Look at ChangeThis.com this month and read Trevor Ginn’s manifesto called “The Fallacy of the Great Idea.” If you’ve ever played with the idea of launching a start up, this is a wonderfully empowering read. Many entrepreneurs feel that they cannot start a business without a great idea. […]

Tweet Tom Asacker wrote Sandbox Wisdom ten years ago. The book was a personal journey for him at the time – self-published and sent out to those he thought would find it useful – and proved to be a pivot point for what became the next act in his life. I read Tom’s blog long […]