Posts Tagged ‘Dr. Steven Feinberg’

The Launch of Decision Triggers: How to Use the Secret Weapon of Influence in Marketing + Sales

Stephen Denny

TweetDr. Steven Feinberg – who I’ve often quoted here – and I first figured out that the psychology of influence could dramatically impact outbound marketing campaigns close to ten years ago. I was running channel marketing at Plantronics and he was working with the senior staff there on organizational development – basically, getting lots of […]

Note to CMO: Closure as Competition, from Alexander to Schiphol’s Porcelain Flies

Stephen Denny

TweetDear CMO: If Alexander the Great had overseen the development of Schiphol Airport’s urinals, he would have moved the designer forward and to the right. You see, Alexander had a system that made everything in his army work: life was a competition, and winners were rewarded in the most public way of all – they […]