Posts Tagged ‘creativity’

Tweet“GAP is a good example of a brand that really wasn’t doing anything interesting in the marketplace. And all of a sudden, there it was and it came from the soul of the company. We didn’t give it to them. I say this from having worked there for 10 years. That vibe and that passion […]

Tweet Dear CMO: It’s often said that your average consumer is a lousy artist but a wonderfully articulate art critic. I think this is true for several reasons, none of which have anything to do with artistic ability. When left to our own intellectual devices, we tend to wander. Ask a group of eight behind […]