Posts Tagged ‘brand re-invention’

TweetMy friend and colleague at Decision Triggers, Dr. Steven Feinberg, would describe the art of questioning the givens as one of the strategic shifts that separate “advantage makers” – those business leaders who tackle seemingly insurmountable problems and come out ahead. Question the givens: a tutorial Ever notice how the world looks different when you’re […]

TweetWhen we think about how to re-invent an industry, we usually look to emerging brands: start-ups that have disrupted stodgy industries, iconoclasts who have re-imagined existing frames of reference and shattered expectations and others. This is limiting because we’re all not in the process of launching new brands. Sometimes, we’re working on existing brands – […]