Hear the post-mortem on a campaign that Dr. Steven Feinberg and I collaborated on a few years ago with what looks like an impossible goal: to get more than our fair share of Fortune 500 CIO’s to bite on a high stakes program aimed at enterprise wide adoption of the brand’s solution – in a down economy and (best of all) in the New York and New Jersey area just months after 9/11, when no one was supposed to be buying anything. A wonderful primer on tapping the “decision triggers” that determine how, when and why we say, “Yes!”