Articles

“Seeing What Others Miss: Creating Advantages Through Tactical Shifting,” The Conference Board Review, Winter 2011.

Authored by Stephen Denny + Dr. Steven Feinberg, Decision Triggers.

At The Daily Fix:

“Three Rules for Rule-Breaking Products” (Jan. 7, 2011)

“Create Truisms and Make Every Touch-Point Count” (Aug. 24, 2010)

“Arm Punches and War Dances: Creating Brand Rituals” (July 1, 2010)

The Marketing Profs Archive for posts authored by Stephen Denny.

Downloads:

Want to hear how Stephen Denny developed a program that delivered a 33% response rate with Fortune 500 C-level executives? How about delivering ROI’s of over 500% in channel engagement programs? Download these free whitepapers and access these resources now!

• Decision Triggers Checklist: 5 Shifts
• Decision Triggers Checklist: The Rule of the Rare
• Influence, Money & Changing Behavior: How the Social Psychology of Influence Affects Marketing Performance
• How Advantage-Makers Achieve Breakthrough Results with Smaller Budgets