Strategy, Marketing & Big Ideas
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I’m disappointed with GAP. I’m not sure exactly why, but regardless, I am. First of all, I like GAP. I like their look, their stores and their clothes. I’m wearing a GAP T right now (black, no pocket). But coming from twenty or so years of marketing for a living, often heading up departments of [...]
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Dear CMO: The NFL thinks Twitter is bad for business, which confuses me as a marketer. I need someone at the NFL to tell me why banning their players, coaches and operations personnel from using social media 90 minutes before games and until post-game is wrapped up makes sense for their brand. As marketers, we’re [...]
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Dear CMO: I mentioned a few posts ago how my first week of Twitter went. I’m still trying to push my way into the 5% of traffic that can be considered “signal” as opposed to the 95% that we all know is “noise.” I strive to avoid fatuous statements of self-aggrandizement (“Darn, I just spilled [...]
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Dear CMO: CK told me I had to do it. That Twitter was the reason that so many blogs had so fewer posts and even fewer comments, that microblogging (which my spell checker refuses to believe is a word) is the new blogging, and that Note to CMO needed a smaller 140 character voice. Never [...]
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