Posts tagged as:

thin ice

Note to CMO: Achieving Breakthrough with Broken English

by Stephen Denny on August 21, 2007

Dear CMO: Consider this memo more a question than an indictment. I’m not here to spell check other people’s ad copy. But I think it’s worth exploring when your name, logo, product and entire branding gestalt gets wrapped up with a tag line that, you know, doesn’t make grammatical sense. Maybe this is artistic license? [...]

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Note to CMO: Thin Ice and "Not for Beginners"

by Stephen Denny on July 7, 2007

Dear CMO: We don’t often talk about beer over here, do we? But while we’re on the subject, let’s talk about the world famous Boston Beer Company’s new Sam Adams commercial, where President Jim Koch drops this wonderful bomb: “Sam Adams is… not a beginner’s beer.” Why is this such a wonderful thing to say? [...]

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